Free Tools & Templates 11 resources

Every calculator.
Every template.
All free.

Built for e-comm brands who want to make margin-first decisions, not ROAS-chasing ones. From unit economics calculators to ad copy templates — everything here is designed to surface the numbers and structures your agency never shows you.

8 Calculators
Unit economics & breakeven
3 Templates
Copy & feed optimisation
No paywall
Make a copy & keep it

Calculators

Start here

UK D2C Unit Economics Calculator

The full picture. Input your AOV, COGS, ad spend, return rate, and fulfillment costs — instantly see your contribution margin at every level, breakeven ROAS, and the point at which scaling actually costs you money.

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All verticals

Vertical

Furniture & Home

Calculate

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Fashion & Apparel

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Supplements

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Vertical

Beauty & Skincare

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Jewellery

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Vertical

Garden Furniture

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Free resource

The Ultimate Shopping Feed Checklist

40 attributes. Every optimisation lever. Audited in one pass. A clean feed is the highest-leverage work most Shopping accounts never do properly — this checklist makes sure nothing gets missed.

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Free resource

Google Merchant Centre Error Health Checklist

Six errors account for the bulk of every product disapproval in Merchant Centre. Price mismatches, missing GTINs, image flags, and policy issues - each one diagnosed, located, and fixed in a single pass.

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Free resource

Google Ads Copy Guide & RSA Template

A full framework for writing RSA headlines that actually convert — broken into intent, function, risk reversal, promo, and emotional benefit. Includes a pre-structured Google Sheets template with all 15 headline slots and a bulk upload tab for Ads Editor.

Read the guide

Calculator

Flexible Payments & Financing Calculator

Built for furniture brands. See the exact point where financing stops paying for itself..

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