Free Tools & Templates 11 resources

Every calculator.
Every template.
All free.

Built for e-comm brands who want to make margin-first decisions, not ROAS-chasing ones. From unit economics calculators to ad copy templates — everything here is designed to surface the numbers and structures your agency never shows you.

8 Calculators
Unit economics & breakeven
3 Templates
Copy & feed optimisation
No paywall
Make a copy & keep it

Calculators

Start here

UK D2C Unit Economics Calculator

The full picture. Input your AOV, COGS, ad spend, return rate, and fulfillment costs — instantly see your contribution margin at every level, breakeven ROAS, and the point at which scaling actually costs you money.

Open calculator
All verticals

Vertical

Furniture & Home

Calculate

Vertical

Fashion & Apparel

Calculate

Vertical

Supplements

Calculate

Vertical

Beauty & Skincare

Calculate

Vertical

Jewellery

Calculate

Vertical

Garden Furniture

Calculate

Free resource

The Ultimate Shopping Feed Checklist

40 attributes. Every optimisation lever. Audited in one pass. A clean feed is the highest-leverage work most Shopping accounts never do properly — this checklist makes sure nothing gets missed.

View checklist

Free resource

Google Merchant Centre Error Health Checklist

Six errors account for the bulk of every product disapproval in Merchant Centre. Price mismatches, missing GTINs, image flags, and policy issues - each one diagnosed, located, and fixed in a single pass.

View checklist

Free resource

Google Ads Copy Guide & RSA Template

A full framework for writing RSA headlines that actually convert — broken into intent, function, risk reversal, promo, and emotional benefit. Includes a pre-structured Google Sheets template with all 15 headline slots and a bulk upload tab for Ads Editor.

Read the guide

Calculator

Flexible Payments & Financing Calculator

Built for furniture brands. See the exact point where financing stops paying for itself..

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Get in touch

Find out if your account is leaving profit on the table.

Most accounts I review are optimising to the wrong metrics. Choose the route that fits your spend and what you need - ongoing management, a one-off audit or a paid one-to-one consultation.

Ongoing account management

Your account managed on a flat monthly retainer, optimising for metrics that actually move the P&L.

  • Ongoing
  • From £3,000/month
  • £25k+/mo spend
Book a retainer call

30-minute intro call at no charge. Fit, scope and price - not account advice.

Account and feed audit

Your account and Merchant Centre feed audited in full, with a three-month roadmap.

  • One-off
  • From £2,500
  • £10k+/mo spend
Book an audit call

30-minute intro call at no charge. Fit, scope and price - not account advice.

One-to-one consultation

An independent, specialist consultation about your ad account and/or feed, with practical next steps.

  • Paid · 60 minutes
  • £250
  • Any spend
Book a consultation

Paid at booking. A focused 1-2-1 session designed to help solve your specific issues - not an audit or ongoing management.