Every calculator.
Every template.
All free.
Built for e-comm brands who want to make margin-first decisions, not ROAS-chasing ones. From unit economics calculators to ad copy templates — everything here is designed to surface the numbers and structures your agency never shows you.
Calculators
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UK D2C Unit Economics Calculator
The full picture. Input your AOV, COGS, ad spend, return rate, and fulfillment costs — instantly see your contribution margin at every level, breakeven ROAS, and the point at which scaling actually costs you money.
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Furniture & Home
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Fashion & Apparel
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Supplements
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Beauty & Skincare
Free resource
The Ultimate Shopping Feed Checklist
40 attributes. Every optimisation lever. Audited in one pass. A clean feed is the highest-leverage work most Shopping accounts never do properly — this checklist makes sure nothing gets missed.
Free resource
Google Ads Copy Guide & RSA Template
A full framework for writing RSA headlines that actually convert — broken into intent, function, risk reversal, promo, and emotional benefit. Includes a pre-structured Google Sheets template with all 15 headline slots and a bulk upload tab for Ads Editor.