Senior Google Ads Management.
One Specialist.
No Handoffs.

The agency model has a conflict of interest built into it. This doesn't.

The conflict of interest most agencies never mention

Most Google Ads agencies charge a percentage of ad spend. It sounds reasonable until you think about what it means: growing your budget grows their fee, whether it grows your profit or not.

Then there's the handoff. You meet a senior strategist at the pitch. Someone else manages the account. That person is juggling 20 clients, optimising for ROAS because that's what gets reported, and has no idea what your margins look like.

This isn't cynicism. It's how the model works.

ROAS tells you what the platform thinks happened. These three tell you what's actually going on.

ROAS flatters. Repeat buyers, brand searches, the users who were going to buy anyway - all of it inflates the number and makes an account look healthier than it is. The business could be standing still while the dashboard looks green.

The north stars I work to:

Together those three tell you something ROAS never can - whether you're building a business or recycling existing demand at an increasingly expensive rate.

Starting with a full audit. Strategic from day one.

Every engagement starts with the same account and GMC audit included in the standalone service - margins, SKU roles, feed health, account structure, conversion tracking integrity. The difference is that the diagnostic lens never switches off.

Week by week I'm in the account spotting not just when metrics shift, but why - and whether the reason is an account problem, a feed problem, a margin problem, or something structural that no amount of optimisation will fix.

The longer I'm in the account, the more context I accumulate. Seasonal patterns, product launches, what held up and what didn't. An agency that churns clients resets that knowledge to zero. I don't.

Direct access. No agency middle layer.

Daily Slack comms. No account manager fielding your questions. No waiting until the next scheduled call to flag something urgent.

Weekly calls to go through what actually happened - against your contribution margin, NCAC and new customer targets, not a report of platform metrics.

Why 3 months, not monthly rolling from day one

Bidding changes, feed restructures, campaign rebuilds - none of them show their full impact in 4 weeks. The 3-month initial term exists because meaningful work takes time to prove out.

That's even more true in high consideration verticals where buying cycles can run 90 days or longer. Cutting an engagement short before a full cycle completes doesn't tell you anything useful.

After 3 months, it rolls monthly.

Flat fee. No percentage-of-spend conflicts.

No hidden fees, no markups. The only thing that changes month to month is whether your business is growing - which is exactly how it should be.