Google Ads · Shopping Feed Audit

The Ultimate
Feed Checklist

46 attributes. Every optimisation lever. Audited in one pass. Tick what you've implemented, flag what's missing, or download as an editable template. A clean feed is the highest-leverage work most Shopping accounts never do properly.

You can also check out the most common Merchant Centre error issues to work through too.

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Download your template copy
Click any attribute row to expand the recommendation · Tick the checkbox when implemented · Add notes to flag issues before exporting
Feed quality is the most overlooked lever in Google Shopping. Most accounts I audit are leaving 15-30% of potential coverage on the table because of gaps in their feed attributes. This checklist covers every one of them.

Bonus points if you have got a third-party CSS partner set up too.

Also from Kiezo Growth

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Supplemental feeds: the free way to fix your Shopping feed

Here's what a supplemental feed is, how to build one, and the best practices to keep it working for you rather than against you.

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The 5 Shopping feed mistakes
I find in 9 out of 10 accounts

The feed is the engine - no bid strategy or SQR work fixes a broken foundation. The most common feed mistakes, from title structure and review integration to attribute coverage and delivery policy, and exactly what to do about them.

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Video hub

Watch the full feed optimisation breakdown

The Kiezo Growth YouTube hub, including a full walkthrough of how to actually optimise your Google Shopping feed - the work most brands get wrong before it ever reaches bid strategy.

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Service

Merchant Centre is where
Shopping quietly breaks

Disapprovals, suppressed products and account warnings throttle your reach long before bidding or campaign structure ever get a say. Diagnosing disapprovals, fixing the feed, optimising attribute coverage and keeping products eligible.

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Get in touch

Find out if your account is leaving profit on the table.

Most accounts I review are optimising to the wrong metrics. Choose the route that fits your spend and what you need - ongoing management, a one-off audit or a paid one-to-one consultation.

Ongoing account management

Your account managed on a flat monthly retainer, optimising for metrics that actually move the P&L.

  • Ongoing
  • From £3,000/month
  • £25k+/mo spend
Book a retainer call

30-minute intro call at no charge. Fit, scope and price - not account advice.

Account and feed audit

Your account and Merchant Centre feed audited in full, with a three-month roadmap.

  • One-off
  • From £2,500
  • £10k+/mo spend
Book an audit call

30-minute intro call at no charge. Fit, scope and price - not account advice.

One-to-one consultation

An independent, specialist consultation about your ad account and/or feed, with practical next steps.

  • Paid · 60 minutes
  • £250
  • Any spend
Book a consultation

Paid at booking. A focused 1-2-1 session designed to help solve your specific issues - not an audit or ongoing management.