Google Ads · Shopping Feed Audit

The Ultimate
Feed Checklist

46 attributes. Every optimisation lever. Audited in one pass. Tick what you've implemented, flag what's missing, or download as an editable template. A clean feed is the highest-leverage work most Shopping accounts never do properly.

You can also check out the most common Merchant Centre error issues to work through too.

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Download your template copy
Click any attribute row to expand the recommendation · Tick the checkbox when implemented · Add notes to flag issues before exporting
Feed quality is the most overlooked lever in Google Shopping. Most accounts I audit are leaving 15-30% of potential coverage on the table because of gaps in their feed attributes. This checklist covers every one of them.

Bonus points if you have got a third-party CSS partner set up too.

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