Furniture & Homeware Unit Economics Calculator

  Kiezo Growth — UK D2C Unit Economics Calculator v2.0
Net revenue
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Gross profit (CM1)
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Variable profit (CM3)
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Net profit (pre-tax)
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Sold
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Kept
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Returned
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BNPL units
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Disc. AOV
Inputs v2.0 — all values VAT-exclusive
Volume & pricing
Units sold
Full price AOV (£)
Discount (%)
Transactions
Return rate (%)
BNPL adoption (%)
Variable costs
COGS (%)
Shipping (£/unit dispatched) + forecast % adj

        
        
        
      
Warehouse & fulfillment (£/month)
Transaction fees (%)
BNPL fee (%)
Returns handling (£/return)
Write-Off % of Returned Units (COGS Written Off)
Marketing
Marketing & sales spend (£)
Fixed costs
Tech stack
CX costs
Staff & payroll
Agency fees
Misc overheads
Revenue
Gross revenue (post-discount)—
(−) Returned revenue—
Net revenue—100%
CM1 — Gross profit
(−) COGS——
Gross profit——
CM2 — Contribution margin
(−) Shipping — £/unit × units dispatched——
(−) Transaction fees——
(−) BNPL fees——
(−) Returns handling — £/return × returns——
(−) Write-off — % of returned units' COGS——
(−) Warehouse & fulfillment — flat monthly——
Total contribution (CM2)——
CM3 — Variable profit
(−) Marketing & sales——
CM3 variable profit——
Fixed costs
(−) Tech stack——
(−) CX costs——
(−) Staff & payroll——
(−) Agency fees——
(−) Misc overheads——
Total fixed costs——
Net profit
Net profit (pre-tax)——
COGS / unit
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CM3 / kept unit
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Fixed cost / kept unit
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Net profit / kept unit
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Breakeven ROAS targets
COGS breakeven
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CM1 level
Contribution breakeven
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CM2 level
Variable breakeven
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CM3 level

    Sensitivity — Units Sold vs Net Revenue, Variable Profit & Net Profit
    X-axis scales to 3× current units · hover to inspect
  

      
        
          
          
        
        
          
          
        
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
      
        
        
        
        
        
        
      
      
    Net revenue
Variable profit (CM3)
Net profit (pre-tax)
Breakeven (£0)
● current position
Built by Kiezo Growth · kiezogrowth.com

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