About
Kieran Hadfield
Freelance Google Ads specialist for UK D2C e-commerce brands.
I run Kiezo Growth.
Before Kiezo Growth, I was Search Marketing Manager at Loaf - the UK premium furniture brand - running all paid and organic search with a seven-figure annual budget. Every challenge I write about on this site: high-AOV sensitivity, long consideration cycles, feed complexity at scale - is one I navigated first-hand, not in theory.
That role is also where the margin-first approach was forged. When you're managing spend at that scale, optimising for ROAS without anchoring to contribution margin is a fast way to destroy profit. The disconnect between a green dashboard and a flat P&L is exactly the problem Kiezo was built to fix.
Previously
Search Marketing Manager, Loaf
Specialism
Google Shopping & Feed Optimisation
Focus
UK D2C - Furniture, Jewellery & Other High Consideration, High AOV verticals
Fee structure
Flat fee. No spend-based fees. Ever.
Google certifications teach you how to spend more in Google Ads, not how to scale a business profitably. Every recommendation I make is anchored to your P&L, cash-flow and new customer ambitions - not Google's revenue targets. That's why you won't see the Google certificates or Premier Partner badges plastered everywhere.
Work with Kiezo Growth
Most new clients start with an audit - the lowest-risk way to see exactly how your account is performing against your P&L before committing to anything ongoing.
Audit
Account & Feed Audit
One-off · From £2,500
- Find exactly where your account is leaking profit vs. just showing poor platform metrics
- SKU-level analysis - which products drive real margin vs. burning budget
- Full GMC feed review: attribute coverage, alignment to search behaviour, tailored for business needs
- Delivered with prioritised fixes, not a long list of observations
- No obligation to continue - you own the audit
Account Management
Ongoing Account Management
Monthly retainer · From £3K · 3-month initial term, then rolling
- Audit included
- Senior specialist managing your account - not passed off to a junior focusing on ROAS
- Contribution margin and NCAC as the actual north stars, tied to your P&L
- Flat fee means I'm incentivised to grow your profit, not your spend
- Daily Slack comms. Weekly performance updates. QBRs in person if requested.
- You always own the account and the data.
All services are flat fee. No percentage of ad spend. No markup on budget. No kickbacks off growing your spend. That's not a policy - it's a structural commitment to alignment.
Google Ads for UK e-commerce: profit-first measurement & KPIs
Most e-commerce accounts are optimised to make Google's reports look good. Profitable accounts are optimised around the P&L - contribution margin, NCAC & payback windows
Google Shopping & feed optimisation Hub
In Shopping and Performance Max the feed is your targeting. This is the hub for getting the feed right - structured for profit, not just approved by Merchant Centre.
Google Ads Campaign Optimisation & Troubleshooting Hub
This is the hub for diagnosing and optimising a Google Ads account. Start with the troubleshooting process, work through the deep dives & book a free call.
Kiezo Growth's Google Ads Approach & Services
My approach to Google Ads account management makes the P&L the priority - not what looks good in the dashboard.