The Google Ads & Merchant Centre Audit
Built Around Your Business,
Not Your Dashboard
D2C · £10k–£100k/month
Platform metrics show you what's underperforming. They don't tell you why, or what it's actually costing you.
This audit starts with your margins, your SKU strategy and your business goals - and reads your account through that lens.
The audit is built from your business first - not from what the platform is reporting back at you.
The problem with most audits
Most Google Ads audits are a list. Disapproved assets. Low Quality Scores. Bid strategies that don't match best practice. Delivered in a slide deck you close after the first skim.
The issues aren't wrong. But they're read from the platform outward - without knowing your margins, which products actually matter to your business, or what you're trying to achieve in the next 90 days.
That's not a diagnosis. It's a screenshot with annotations.
The audit is built from your business first
Before anything is reviewed, I spend time understanding the business. That means actual calls where I work through:
- Yourmarginsand what profit looks like at SKU level
- Which products you want to grow, protect, or exit
- Yourcurrent channel mixand how Google Ads fits within it
- What success looks like for you, not what Google defines as a good account
Only once I understand the business do I go into the account. That context changes what I'm actually looking for. Margin blindness, unclear new customer acquisition cost and allowable breakevens . Targeting problems are often feed problems. And structural issues won't be fixed by optimisation - they need to be rebuilt.
Account and feed reviewed together - because they're the same problem
The audit covers two things most agencies treat separately.
A complete analytical breakdown across every component of the ads account, including: campaign type & structure, bidding strategy selection, budget allocation, hygiene practices, ad copy , audience usage, conversion tracking integrity and wasted ad spend - reviewed against what I've learned about your actual business objectives.
As a shopping expert, you get the ultimate feed review. Attribute coverage & density, title and description alignment to real search behaviour, feed health, product categorisation, and how your feed is performing for the products that actually matter to your margins.
The audit also digs into any disapprovals, limitations and errors holding your products back - the wider set of issues I resolve as a Merchant Centre consultant, not just flag.
For D2C brands, these two are inseparable. A well-run account built on a weak feed is still a leaking account.
Not a PDF drop. A deliverable you go through together
You get a presentation and a structured document. Then I go through it with you on a call - each finding, why it matters for your business specifically, and which fixes to prioritise first.
You leave knowing exactly what to do, in what order, and why.
Here's exactly what happens
Free account sense check
A no-commitment discovery call to understand your situation and confirm the audit is the right next step.
Business deep-dive calls
I work through your margins, SKU roles, channel mix and business goals before touching the account.
Audit conducted
Account and GMC reviewed through the lens of everything I've learned about your business.
Readout call
I go through the full audit with you - findings first, prioritised fixes second.
No obligation to continue. You own everything.
The audit is a one-off. There's no expectation of what comes after - the findings are yours, the document is yours, and you can action everything independently if that's what makes sense.
Many clients go on to work with me after the audit. But that's a separate conversation, made after you've seen the work.
Also worth a look
Google Ads Account Management
Ongoing account management built around your margins, your SKU strategy and your business goals - not platform vanity metrics.
All Resources
This is the directory for all resources, tools, articles and videos designed to help you profitably scale your Google Ads account.