Your agency's Google Ads dashboard is green.
Your bank account isn't.
I'm Kieran - an e-comm Google Ads specialist who puts contribution margin first, not ROAS.
I fix the disconnect between the ads platform and your P&L, helping you grow the bottom-line - not Google’s pockets.
£5M+managed spend 5+yrs e-comm Google Ads Flat fee — no spend incentives or markups
·Accepting 2 new clients this quarter
ROAS went down. Profit went up.
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No spend-based fees. Ever
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Margin northstars. Not platform metrics
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UK-based
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5+ Years e-comm Google Ads
ROAS went down. Profit went up. 〰️ No spend-based fees. Ever 〰️ Margin northstars. Not platform metrics 〰️ UK-based 〰️ 5+ Years e-comm Google Ads
01
”Boring” accounts print the most money.
Growth hacks and platform tricks compound fragility. Nailing feed quality, bid logic, and campaign structure compounds profit. Your CFO will love an account that looks dull from the inside and healthy on the P&L.
Why profit-first Google Ads accounts outperform ROAS-chasing ones
Typically 15–30% waste uncovered during the full audit.
02
ROAS is a vanity metric. Margin is the business
I optimise to contribution margin, NCAC, and payback windows — the numbers your P&L actually cares about. This means knowing which SKUs drive profit, which categories acquire high-LTV customers, and which campaigns are just burning cash.
Shifts optimisation from platform metrics to business health.
03
Your incentives and mine are the same
Flat fee. No % of spend. No markup on ad budget. I have no financial reason to grow your spend - only to grow your margin. That alignment changes how every decision gets made.
No spend-based incentives - ever.
AVAILABLE SERVICES
Most new clients start with an audit - it's the lowest-risk way to see exactly how your account is performing against your P&L before committing to ongoing management.
Recommended First Step
Account & Feed aUDIT
One-off · From £2500
Find exactly where your account is leaking profit vs. just showing poor platform metrics
SKU-level analysis - which products drive real margin vs. burning budget
Full GMC feed review: attribute coverage, alignment to search behaviour, tailored for business needs
Delivered with prioritised fixes, not a long list of observations & tear downs
No obligation to continue - you own the audit
Ongoing Account Management
· Monthly retainer · From £3K · 3-month initial term, then rolling
I will be the senior specialist managing your account - not passed off to a junior focusing on ROAS
Contribution margin and NCAC as the actual north stars, tied to your P&L
Flat fee means I'm incentivised to grow your profit, not your spend
Daily Slack comms. Weekly performance updates. QBRs in person if requested.
You always own the account and the data.
Consulting & Team Training
· Flexible · Negotiated per engagement
One-off diagnosis sessions for accounts you manage in-house
Team training on profit-first Google Ads and feed management
Second opinion on structure, bid strategy, or campaign architecture
Longer-term fractional partnerships where full handover isn't the right fit
·All services are flat fee. No percentage of ad spend. No markup on budget. No financial incentive to grow your spend rather than your margin. That's not a policy — it's a structural commitment to alignment.
Frequently Asked Questions
The questions clients ask before they reach out — answered upfront, not buried in a dropdown.
3-months fixed term, then rolling.
No lock-ins or expensive buyouts
Flat fee only
No % of spend or markup or hourly rate
UK Google Ads E-comm only.
Not for B2B or SAAS
You own everything
Ads Account, Merchant Centre. Always!
Slack + G-Meet
Daily comms. No monthly report-and-disappear.
Why a flat fee and not % of spend?
Because % of spend creates a structural conflict of interest. I have no reason to grow your budget unless it also grows your profit. Flat fee means our incentives are identical.
What does it actually cost?
Retainers start from £3K per month depending on account complexity and spend level. Audits start from £2.5k. No percentage of spend, revenue share or markup - ever.
Do you do CRO, tagging, or creative?
No. Google Ads and Merchant Centre only. I'll advise on CRO and tagging where relevant and flag issues, but implementation is outside scope. Specialism over breadth — always.
What if I want to leave?
After the initial 3 months, contracts are rolling. No buyout clauses. No penalty. You keep the account, the data, and all work done. I want clients who stay because it's working, not because leaving is expensive.