Your agency's Google Ads dashboard is green. Your board deck and new customer numbers aren't.
I'm Kieran, an e-comm Google Ads specialist. Most agencies are optimising for the wrong thing. I fix the disconnect between platform metrics and your actual P&L so your spend drives profitable growth, not just a green dashboard.
60-second overview
The approach
The person you speak to is the person doing the work.
I've run Google Ads from both sides: inside agencies managing multi-client accounts, and in-house where efficiency and new customer growth targets are critical. Before making a single recommendation, I go deep on your P&L, margins, SKU mix, and cash flow. That intake is not negotiable, because decisions grounded in your business are the ones that hold. At a large agency, the senior specialist closes the deal and the account goes to a junior. Here, the person you speak to is the person doing the work, every week.
Typically 15–30% waste uncovered during the full audit.
A profitable channel you can scale with confidence.
The two questions every CMO needs answered: is paid search genuinely profitable, and how far can we take it? I optimise to contribution margin, NCAC, and payback windows, the numbers that tell you whether the channel is working, not just spending. That means knowing which SKUs drive profit, which campaigns are acquiring high-LTV customers, and which are burning cash. When those answers are clear, you can push spend with confidence, knowing the impact on margin, inventory, and returns before you commit.
From "is this channel working?" to "how far can we take it?"
Every recommendation I make is in your interest, not mine.
Flat fee. No percentage of spend. No markup on your ad budget. The fee structure exists for one reason: every decision, whether to scale, pause, or restructure, is made on what's right for your business. When the right call is to hold spend, that's the call I make. When the right call is to push, I'll tell you exactly what to expect on margin, payback, and new customer acquisition before we move.
Incentives aligned from day one.
Read more
The Kiezo 3 Step Framework, explained in full, no jargon.
Available services
Most new clients start with an audit — it's the lowest-risk way to see exactly how your account is performing against your P&L before committing to ongoing management.
Audit
Account & Feed Audit
One-off · From £2,500
- Find exactly where your account is leaking profit vs. just showing poor platform metrics
- SKU-level analysis — which products drive real margin vs. burning budget
- Full GMC feed review: attribute coverage, alignment to search behaviour, tailored for business needs
- Delivered with prioritised fixes, not a long list of observations & tear downs
- No obligation to continue — you own the audit
Account Management
Ongoing Account Management
Monthly retainer · From £3K · 3-month initial term, then rolling
- Audit included
- Senior specialist managing your account — not passed off to a junior focusing on ROAS
- Contribution margin and NCAC as the actual north stars, tied to your P&L
- Flat fee means I'm incentivised to grow your profit, not your spend
- Daily Slack comms. Weekly performance updates. QBRs in person if requested.
- You always own the account and the data.
Consulting & Training
Consulting & Team Training
Flexible · Negotiated per engagement
- One-off diagnosis sessions for accounts you manage in-house
- Team training on profit-first Google Ads and feed management
- Second opinion on structure, bid strategy, or campaign architecture
- Longer-term fractional partnerships where full handover isn't the right fit
All services are flat fee. No percentage of ad spend. No markup on budget. No kickbacks off growing your spend. That's not a policy - it's a structural commitment to alignment.
Free Tools
The tools, templates and thinking
to scale smarter.
Start with the unit economics calculator to know your true profit per order. Then browse the full library of free templates and strategic articles — everything built to help you run Google Ads on real numbers, not agency metrics.
Start here
UK D2C Unit Economics Calculator
Input your AOV, COGS, ad spend, and returns rate. Instantly see your contribution margin per order, breakeven ROAS, and the point at which scaling actually costs you money.
Open calculatorFree resources
Browse all templates
RSA frameworks, feed checklists, copy guides and more — every template in one place, ready to use.
Articles
Browse all articles
Strategy, KPIs, bidding, feed optimisation — written for operators who want to understand their accounts, not just their dashboards.
Frequently asked questions
3-month initial term, then rolling
No lock-ins or expensive buyouts
Flat fee only
No % of spend, markup, or hourly rate
UK e-comm only
Not for B2B or SaaS
You own everything
Ads Account, Merchant Centre. Always.
Slack + Google Meet
Daily comms. No monthly report-and-disappear.
In more detail
Because % of spend creates a structural conflict of interest. I have no reason to grow your budget unless it also grows your profit. Flat fee means our incentives are identical.
Retainers start from £3K per month depending on account complexity and spend level. Audits start from £2,500. No percentage of spend, revenue share, or markup — ever.
No. Google Ads and Merchant Centre only. I'll advise on CRO and tagging where relevant and flag issues, but implementation is outside scope. Specialism over breadth — always.
After the initial 3 months, contracts are rolling. No buyout clauses. No penalty. You keep the account, the data, and all work done. I want clients who stay because it's working, not because leaving is expensive.