The Kiezo
3 Step Framework
Explained (No Jargon)
Your weekly Monday reporting call with your performance agency is starting to repeat the same pattern, the same old stories:
Meanwhile the board wants to know why new customer growth has flat-lined and how to fix it - asap.
My approach to Google Ads account management makes the P&L the priority - not what looks good in the dashboard.
"Boring" accounts print the most money.
Solid foundations trump shiny objects.
Partnering with me means the account structure is tailored to the business - not this quarter's playbook or LinkedIn lead magnet.
This means before making changes - we go through the process of understanding the business's offer, the conversion journey, cash flow, stock-count, fulfillment & margins.
Diving straight into the account and making umpteen different changes without context creates more chaos - not calm.
An ads account tied to the P&L should be more predictable, not a storm of opaque answers.
ROAS is a vanity metric. Margin is the business.
That understanding in Step 1 is then used as KPIs for marketing.
I will still report on account data for a "directional" view, but having the business' P&L as the guiding star helps infinitely more than a silo'd platform.
We should be talking about profit, new customers, cash flow — not ROAS, CTR or view-through conversions.
Your incentives and mine are the same.
You won't find me dragging out low value admin tasks to fill up hour quotas or making bad recommendations to help get in on a rev share.
Flat fee only. Simple.
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Want to know what I'd check in 20 mins if I didn't know your margins and opened the account for the first time?