Kiezo Growth's Google Ads Approach & Services
Your weekly Monday reporting call with your performance agency is starting to repeat the same pattern, the same old stories:
Meanwhile the board wants to know why new customer growth has flat-lined and how to fix it - asap.
My approach to Google Ads account management makes the P&L the priority - not what looks good in the dashboard.
"Boring" accounts print the most money.
Solid foundations trump shiny objects.
Partnering with me means the account structure is tailored to the business - not this quarter's playbook or LinkedIn lead magnet.
This means before making changes - we go through the process of understanding the business's offer, the conversion journey, cash flow, stock-count, fulfillment & margins.
Diving straight into the account and making umpteen different changes without context creates more chaos - not calm.
An ads account tied to the P&L should be more predictable, not a storm of opaque answers.
ROAS is a vanity metric. Margin is the business.
That understanding in Step 1 is then used as KPIs for marketing.
I will still report on account data for a "directional" view, but having the business' P&L as the guiding star helps infinitely more than a silo'd platform.
We should be talking about profit, new customers, cash flow - not ROAS, CTR or view-through conversions.
Your incentives and mine are the same.
You won't find me dragging out low value admin tasks to fill up hour quotas or making bad recommendations to help get in on a rev share.
Flat fee only. Simple.
Work with Kiezo Growth
Most new clients start with an audit - the lowest-risk way to see exactly how your account is performing against your P&L before committing to anything ongoing.
Audit
Account & Feed Audit
One-off · From £2,500
- Find exactly where your account is leaking profit vs. just showing poor platform metrics
- SKU-level analysis - which products drive real margin vs. burning budget
- Full GMC feed review: attribute coverage, alignment to search behaviour, tailored for business needs
- Delivered with prioritised fixes, not a long list of observations
- No obligation to continue - you own the audit
Account Management
Ongoing Account Management
Monthly retainer · From £3K · 3-month initial term, then rolling
- Audit included
- Senior specialist managing your account - not passed off to a junior focusing on ROAS
- Contribution margin and NCAC as the actual north stars, tied to your P&L
- Flat fee means I'm incentivised to grow your profit, not your spend
- Daily Slack comms. Weekly performance updates. QBRs in person if requested.
- You always own the account and the data.
Specialist D2C E-Commerce consultant
All services are flat fee. No percentage of ad spend. No markup on budget. No kickbacks off growing your spend. That's not a policy - it's a structural commitment to alignment.