Google Ads · Merchant Centre Audit
Merchant Centre
Error Health Check
Six errors. The bulk of every disapproval. These are the issues quietly excluding products from the auction before a single bid is placed. Tick what is clean, flag what is broken, and close the leaks costing you Shopping reach.
Also from Kiezo Growth
Free guide & template
The Google Shopping Feed Checklist
Every check that matters - titles, attributes, GTINs, price competitiveness and custom labels - in the order I'd work through them on a new account. Run your feed against it before you touch a single bid.
Article
The 5 Shopping feed mistakes
I find in 9 out of 10 accounts
The feed is the engine - no bid strategy or SQR work fixes a broken foundation. The most common feed mistakes, from title structure and review integration to attribute coverage and delivery policy, and exactly what to do about them.
Article
Are you over-priced vs your
shopping competitors?
How to find out if your pricing is holding back visibility and conversion in Google Shopping - the Shop Quality tab, Merchant Centre price comparison reports, and what to do when dropping RRP isn't an option.
Article
Performance Max is built to
run itself - take back control
Smart bidding only, goes warm, and flatters its own in-platform numbers. The levers that actually move the top line - search term reports, placement breakdowns, SKU management, audience signals and brand exclusions.