Google Ads · Merchant Centre Audit

Merchant Centre
Error Health Check

Six errors. The bulk of every disapproval. These are the issues quietly excluding products from the auction before a single bid is placed. Tick what is clean, flag what is broken, and close the leaks costing you Shopping reach.

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Errors reviewed
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Audit complete
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Issues flagged
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Groups remaining
Click any error row to expand the fix · Tick the checkbox once resolved · Add notes to flag what you found before exporting
Disapprovals are revenue you never see. Most accounts I audit are running with feed and policy errors that silently exclude products from the auction entirely. These six are the ones that matter most - and the ones worth checking first.

Also from Kiezo Growth

Free guide & template

The Google Shopping Feed Checklist

Every check that matters - titles, attributes, GTINs, price competitiveness and custom labels - in the order I'd work through them on a new account. Run your feed against it before you touch a single bid.

Open the checklist

Article

The 5 Shopping feed mistakes
I find in 9 out of 10 accounts

The feed is the engine - no bid strategy or SQR work fixes a broken foundation. The most common feed mistakes, from title structure and review integration to attribute coverage and delivery policy, and exactly what to do about them.

Read the article

Article

Are you over-priced vs your
shopping competitors?

How to find out if your pricing is holding back visibility and conversion in Google Shopping - the Shop Quality tab, Merchant Centre price comparison reports, and what to do when dropping RRP isn't an option.

Read the article

Service

Merchant Centre is where
Shopping quietly breaks

Disapprovals, suppressed products and account warnings throttle your reach long before bidding or campaign structure ever get a say. Diagnosing disapprovals, fixing the feed, optimising attribute coverage and keeping products eligible.

See the service

Get in touch

Find out if your account is leaving profit on the table.

Most accounts I review are optimising to the wrong metrics. Choose the route that fits your spend and what you need - ongoing management, advisory above your in-house team or agency, a one-off audit, or a paid one-to-one consultation.

Ongoing management

Your account managed on a flat monthly retainer, optimising for metrics that actually move the P&L.

  • Ongoing
  • From £3,000/month
  • Typically £25k+/mo spend
Book a retainer call

30-minute intro call at no charge. Fit, scope and price - not account advice.

Fractional strategy and advisory

Independent strategy and diagnosis for brands where an in-house team or agency already runs the account. I sit above the execution and they do the work.

  • Audit first, then rolling monthly
  • From £1,500/month
  • £10k+/mo spend
Book an advisory call

30-minute intro call at no charge. Fit, scope and price - not account advice.

Account and feed audit

Your account and Merchant Centre feed audited in full, with a three-month roadmap.

  • One-off
  • From £2,500
  • £10k+/mo spend
Book an audit call

30-minute intro call at no charge. Fit, scope and price - not account advice.

One-to-one consultation

An independent, specialist consultation about your ad account and/or feed, with practical next steps.

  • Paid · 60 minutes
  • £250
  • Any spend
Book a consultation

Paid at booking. A focused 1-2-1 session designed to help solve your specific issues - not an audit or ongoing management.