Google Ads · Merchant Centre Audit

Merchant Centre
Error Health Check

Six errors. The bulk of every disapproval. These are the issues quietly excluding products from the auction before a single bid is placed. Tick what is clean, flag what is broken, and close the leaks costing you Shopping reach.

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Click any error row to expand the fix · Tick the checkbox once resolved · Add notes to flag what you found before exporting
Disapprovals are revenue you never see. Most accounts I audit are running with feed and policy errors that silently exclude products from the auction entirely. These six are the ones that matter most - and the ones worth checking first.

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Merchant Centre is where
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Disapprovals, suppressed products and account warnings throttle your reach long before bidding or campaign structure ever get a say. Diagnosing disapprovals, fixing the feed, optimising attribute coverage and keeping products eligible.

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