Google Shopping Ads Specialist for profit-first ecommerce brands
Most Google Shopping help stops at basic feed hygiene - clearing disapprovals, attribute optimisation, title structure. That work matters, but it requires strategy alongside it. The accounts that grow real profit treat product data, campaign structure, bidding, margin and assortment as one connected system, not separate one-off jobs.
Partnering with me means you get a Google Shopping Ads expert who operates this interconnected system aligned to your P&L & unit economics - not the vanity figures the platform reports back to you.
The commercial layer
What you need from a Google Shopping consultant
Feed fixes get you eligible to compete. They do not decide what you compete for, how hard, or whether the products doing the winning are the ones that make you money. Those are commercial decisions, and they are where most Shopping performance is won or lost.
The work below is the layer that sits on top of a clean feed. Each piece feeds the others: your segmentation informs your bidding, your bidding depends on margin data in the feed, your feed shapes which queries you show up for. Pull one lever in isolation and the gains rarely hold.
Shopping campaign strategy
Structuring campaigns around commercial priorities - hero ranges, margin bands, new lines - instead of one undifferentiated "all products" catch-all that spends the same on everything.
Product and SKU segmentation
Splitting the catalogue so budget follows unit economics & SKU roles. This is where a proper custom labels strategy does the heavy lifting.
Margin-based bidding
Bidding to contribution margin and breakeven ROAS, not a blanket target. A thin-margin best-seller and a high-margin slow mover should never share the same bid logic.
Feed optimisation and commercial alignment
Making the feed carry commercial intent, not just clean data. Start from the feed optimisation hub and the Shopping feed checklist, then use supplemental feeds to write the labels and values your strategy depends on.
Standard Shopping versus Performance Max
Deciding when PMax earns its place and when Standard Shopping keeps the control you need over queries and spend. The Performance Max breakdown page goes deeper on that trade-off.
Product coverage and query control
Making sure the right SKUs are eligible, serving and matched to the right searches - not buried, cannibalised or showing for queries that never convert. Coverage starts with the Merchant Centre error and health checklist.
Pricing competitiveness
Understanding how price affects impression share and click cost, and where you can hold margin instead of racing rivals to the bottom of the results.
Account and feed ownership
You own the account and the feed. Everything is built in your assets, documented, and yours to keep - whether or not we keep working together.
Where this ends and another job begins
Shopping strategy, not Merchant Centre firefighting
Diagnosing individual Merchant Centre disapprovals, account suspensions and data-quality warnings is its own discipline. If that is the specific fire you are fighting, the Google Merchant Centre page is the right starting point.
This page is about the commercial layer that sits on top of a healthy account - the strategy, feed optimisation, segmentation and bidding that turn eligible products into profitable ones.
Available services
Most new clients start with an audit - it's the lowest-risk way to see exactly how your account is performing against your P&L before committing to ongoing management.
Audit
Account & Feed Audit
One-off · From £2,500
- Find exactly where your account is leaking profit vs. just showing poor platform metrics
- SKU-level analysis - which products drive real margin vs. burning budget
- Full GMC feed review: attribute coverage, alignment to search behaviour, tailored for business needs
- Delivered with prioritised fixes, not a long list of observations & tear downs
- No obligation to continue - you own the audit
Account Management
Ongoing Account Management
Monthly retainer · From £3K · 3-month initial term, then rolling
- Audit included
- Senior specialist managing your account - not passed off to a junior focusing on ROAS
- Contribution margin and NCAC as the actual north stars, tied to your P&L
- Flat fee means I'm incentivised to grow your profit, not your spend
- Daily Slack comms. Weekly performance updates. QBRs in person if requested.
- You always own the account and the data.
Consulting & Training
Consulting & Team Training
Flexible · Negotiated per engagement
- One-off diagnosis sessions for accounts you manage in-house
- Team training on profit-first Google Ads and feed management
- Second opinion on structure, bid strategy, or campaign architecture
- Longer-term fractional partnerships where full handover isn't the right fit
All services are flat fee. No percentage of ad spend. No markup on budget. No kickbacks off growing your spend. That's not a policy - it's a structural commitment to alignment.
Who this is for
Built for high-consideration D2C brands
- UK direct-to-consumer ecommerce brands spending roughly £25k+ a month on Google Ads.
- High-consideration, considered-purchase categories where margin and assortment really matter - furniture, jewellery, lighting and similar.
- Founders and marketing leads who care about contribution margin and new-customer acquisition cost, not headline ROAS on a dashboard.
- Brands that want a specialist who works on the account directly - no juniors, no handoff.