The Kiezo Growth channel
Google Ads YouTube Videos - Breakdowns for Profit-focused D2C Operators
Kieran Hadfield's Kiezo Growth YouTube channel explains key Google Ads & GMC optimisation techniques, profit-first measurement and scaling advice for D2C brands.
How to Actually Optimise Your Google Shopping Feed (Most Brands Get This Wrong)
The feed work that decides whether Shopping is profitable, and the mistakes most brands never catch.
Watch on YouTubeLatest videos
Forget ROAS: Use Contribution Margin to Scale Google Ads Profitably
Google Ads CPA Is Lying to You. Track NCAC Instead.
The Actual Google Ads Metrics That Matter for D2C Brands
What this channel covers
Each video breaks down a specific part of Google Ads management for direct-to-consumer brands. Google Ads reporting is flawed by design, so the focus is reading the platform as a directional signal, and checking actual impact of changes on real business metrics to assess next steps.
Shopping feed optimisation
Maximising product data coverage and richness to increase visibility for relevant queries in search results and across AI surfaces.
Profit-first measurement
Moving beyond CPA and ROAS to metrics that reflect what a new customer actually costs and contributes, including new customer acquisition cost (NCAC) and contribution margin.
Campaign optimisation and troubleshooting
Diagnosing underperforming campaigns and structural account issues.
The full channel
Every video from Kiezo Growth, including Shorts, on YouTube.
Google Ads for UK e-commerce: profit-first measurement & KPIs
Most e-commerce accounts are optimised to make Google's reports look good. Profitable accounts are optimised around the P&L - contribution margin, NCAC & payback windows
Google Shopping & feed optimisation Hub
In Shopping and Performance Max the feed is your targeting. This is the hub for getting the feed right - structured for profit, not just approved by Merchant Centre.
Google Ads Campaign Optimisation & Troubleshooting Hub
This is the hub for diagnosing and optimising a Google Ads account. Start with the troubleshooting process, work through the deep dives & book a free call.
Kiezo Growth's Google Ads Approach & Services
My approach to Google Ads account management makes the P&L the priority - not what looks good in the dashboard.